Promotional Strategies That Use Unconventional Locations and Intensive Word-Of-Mouth Campaigns

question 66

Multiple Choice

Promotional strategies that use unconventional locations and intensive word-of-mouth campaigns to push products is termed ________ marketing.

• A) seditious
• B) affinity
• C) viral
• D) guerrilla

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Definitions:

Net Income

The net earnings of a company resulting from subtracting all costs and taxes from its overall revenue.

Shares Outstanding

The total number of a company's shares that are owned by shareholders, including both public and private entities, available in the market.

Current Asset

Assets that are expected to be converted into cash, sold, or consumed within one year or the normal operating cycle of the business, whichever is longer.

Statement Of Financial Position

Another term for a balance sheet; it shows a company's assets, liabilities, and equity at a specific point in time.