Offsetters, a Vancouver-Based Carbon Offsetting Company, Employed a Number of Novel

question 57

Multiple Choice

Offsetters, a Vancouver-based carbon offsetting company, employed a number of novel attention-getting techniques to raise awareness for their brand. For example, they stationed a lifeguard in the middle of an urban area of Vancouver to remind consumers about the dangers of global warming. This is an example of:

• A) the wisdom of crowds.
• B) stealth marketing.
• C) guerrilla marketing.
• D) reference group influence.

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Definitions:

Fixed Expense

Costs that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.

Margin of Safety

This is a financial metric that measures the difference between actual sales and the break-even point, indicating how much sales can decline before a business incurs a loss.

Percentage of Sales

A financial ratio that compares a particular figure or amount to the total sales of a company.

Dollars

The official currency of the United States, also used as a standard monetary unit in many other countries and economic contexts.