When Dealing with University Students, Marketers Find

question 101

Multiple Choice

When dealing with university students, marketers find:

• A) they have little to spend.
• B) they have a superior attitude.
• C) they are hard to reach conventionally.
• D) they want a lot for very little.

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Definitions:

Aesthetic Needs

A psychological requirement for beauty and visually pleasing experiences, as part of Maslow's hierarchy of needs.

Hierarchy of Needs

A psychological theory proposed by Abraham Maslow that categorizes human needs into five hierarchical levels, from basic physiological needs to self-actualization.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, from basic (physiological) to more complex (self-actualization) needs.

Assumptions

Beliefs or ideas taken for granted without any proof or surety, often used as bases for reasoning and decision-making.