The Important Thing for Marketers to Remember About Stereotypes of Mature

question 36

Multiple Choice

The important thing for marketers to remember about stereotypes of mature consumers is that:

• A) the view of older people as alone, infirm, and frightened is essentially accurate.
• B) most mature consumers can only afford to buy the least expensive items.
• C) most mature consumers are active, interested in what life has to offer, and enthusiastic customers with the means and willingness to buy many goods and services.
• D) mature consumers are best lumped together as a single homogeneous market segment.

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Definitions:

Heavy Workload

The condition of having a large amount of work to do in a limited amount of time.

Role Conflict

A condition of being faced with incompatible role expectations.

Role Ambiguity

Lack of clarity of job goals or methods.

Heavy Responsibility

The burden or obligation of significant duties or tasks that have critical consequences for success or failure.