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Should Marketers Take into Account Ethnicity in Their Strategies? Why

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Essay

Should marketers take into account ethnicity in their strategies? Why?


Definitions:

Ethics Approval

The process by which a research project or experiment is reviewed and given consent by an ethics committee, ensuring it meets ethical standards.

Animals

Multicellular, eukaryotic organisms in the kingdom Animalia, characterized by their ability to move, responsive behavior to environment, and consumption of organic material.

Experiment

A procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.

Government Board

A group of appointed or elected members who oversee the activities of a public or governmental organization.

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