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You Have a Product That Is Likely to Be of Interest

question 93

Essay

You have a product that is likely to be of interest to a youth market. You are thinking of expanding your product to a number of new countries. Should you take an etic or emic approach and why?


Definitions:

Market Quantity

The total amount of a product or service that is available for purchase at any given time in a market.

Consumers

are individuals or entities that purchase goods or services for personal use and not for manufacture or resale.

Price

The charge projected, needed, or delivered in payment for a particular commodity.

Monopoly

A market structure characterized by a single seller, selling a unique product in the market without any close substitutes.

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