Examlex
An MIS typically provides standard reports generated with data and information from a TPS or ERP system.
Talk About the Brand
A marketing strategy that focuses on initiating conversations and engagement around a brand to increase awareness and affinity.
Brand Authenticity
The degree to which a brand is true to its own identity and values, and perceived as genuine by consumers.
Heritage
is related to practices, traditions, knowledge, and artifacts inherited from past generations and regarded as valuable to a culture, community, or country.
Integrity
The quality of being honest and having strong moral principles, essential in building trust between consumers and brands.
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