In the Initial Phase in Their Use of Information Systems

question 33

Multiple Choice

In the initial phase in their use of information systems, organizations focused on _____

• A) using information systems to reduce costs and improve productivity
• B) gaining competitive advantage
• C) both reducing costs and gaining competitive advantage
• D) using the most current technology available

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Definitions:

Unserved Markets

Market segments that current products, services, or companies do not reach or address.

Market Research Project

A structured initiative that gathers information about consumers' needs and preferences in a specific market.

Problems

Issues or difficulties that need to be solved or dealt with, often requiring thought and action to overcome.

Symptoms

Indicators or signs of a condition, disease, or change in a situation.