The Predominant Pricing Model Used on a Blind Advertising Network

question 47

Multiple Choice

The predominant pricing model used on a blind advertising network and abbreviated CPC is _____.

• A) cost to compare
• B) cost per click
• C) cost per consumer
• D) cost per contact

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Definitions:

Diseconomies

Situations where economies of scale no longer function for a firm and higher production volumes lead to increased average costs.

Competitive Advantage

An edge a company has over its competitors, allowing it to generate greater sales or margins and retain more customers.

Shelf Space

The amount of area available for displaying products within a retail store, critical for product visibility and sales.

Different Scale

Often related to the concept of economies or diseconomies of scale, indicating variations in cost or production efficiency depending on the size of operations.