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Market Segmentation Divides the Pool of Potential Customers into Subgroups

question 68

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Market segmentation divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.


Definitions:

Burn Victims

Individuals who have suffered injuries from being burned, often requiring specialist medical treatment and psychological support.

Pain Control

A technique or practice aimed at managing and reducing pain in patients using medications, physical methods, psychological techniques, or a combination thereof.

Tinnitus

A condition characterized by hearing noises such as ringing or buzzing in the ears when no external sound is present.

Auditory Stimulation

Involves exposure to sounds or noises, which can influence brain activity and psychological states.

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