_____ Is Not One of the Three Basic Components of a Successful

question 35

Multiple Choice

_____ is not one of the three basic components of a successful e-commerce model.

• A) content
• B) conversation
• C) community
• D) commerce

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Definitions:

Culture-Image

The perception and reputation of a brand or entity shaped by cultural elements and societal beliefs.

Culture-Identity

The connection and relationship between an individual’s or group's culture and their self-concept or sense of identity.

Brand's Identity

The collection of attributes and values that define how a brand presents itself to the market and distinguishes itself from competitors.

Brand's Image

represents the public perception or the set of beliefs held about a brand.