Define the Term CRM System and State Its Fundamental Purpose

question 80

Essay

Define the term CRM system and state its fundamental purpose.

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Definitions:

Financial Intermediaries

Institutions that act as middlemen in financial transactions, assisting in channeling funds from savers to borrowers, such as banks, insurance companies, and pension funds.

Commercial Banks

Financial institutions that accept deposits, offer checking account services, and make loans to individuals and businesses.

Insurance Companies

Insurance companies are financial institutions that provide coverage by pooling risks and compensating covered losses in areas such as life, health, and property.

Investment Companies

Firms that pool funds from investors to collectively invest in stocks, bonds, and other securities, offering diversification and professional management.