Subsystems for the Marketing MIS and Their Outputs Help Marketing

question 18

Multiple Choice

Subsystems for the marketing MIS and their outputs help marketing managers and executives to _____.

• A) accelerate product development
• B) lower inventory levels and expenses
• C) reduce marketing expenses
• D) all of the above

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Definitions:

Brainstorming

A group creativity technique designed to generate a large number of ideas for the solution of a problem.

Web Access

The ability or permission to connect to the internet or to view websites and online content.

Action Information

Information that prompts or guides the taking of specific actions by its recipient.

E-Mail Message

A digital message sent through the internet from one user to another, often composed in a formal or semi-formal style.