Examlex
Which of the following research projects would someone who engages in the sociology of medicine be mostly likely to pursue?
Innovations
The introduction of new ideas, goods, services, or processes which improve upon the existing standards, often leading to competitive advantage.
Crossing the Chasm
A marketing theory that describes the challenge of transitioning from early adopters to a broader mainstream market.
Consumer
An individual who purchases goods and services for personal use.
Customer
Someone who pays for a product or service.
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