Which of the Following Is True in Regards to Competitive

question 62

Multiple Choice

Which of the following is true in regards to competitive intelligence?

• A) The Economic Espionage Act makes it illegal to steal any material that a business has taken "reasonable efforts" to keep secret.
• B) The Society of Competitive Intelligence Professionals urges strategists to stay within the law and to act ethically when searching for information.
• C) The Society of Competitive Intelligence Professionals states that illegal activities are foolish because the vast majority of worthwhile competitive intelligence is available publicly via annual reports, websites, and libraries.
• D) A number of firms hire consultants with questionable reputations who do what is necessary to get information when the selected methods do not meet SPIC ethical standards or are illegal.
• E) The competitive intelligence function is always housed in its own unit within organizations.

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Definitions:

Brand Experience

The perceptions and feelings a consumer has about a brand across all interactions and touchpoints.

Brand Messaging

The core ideas, values, and propositions communicated by a brand to its audience, designed to resonate with and influence the target market's perception of the brand.

Customer Acquisition

The process of bringing new customers or clients to a business through various strategies and marketing efforts.

Marketing Objective

A goal set by a company or individual as part of their marketing strategy to increase brand awareness, sales, or market share.