A Non-Quantitative Approach to Forecasting That Requires Simply the Presence

question 69

Multiple Choice

A non-quantitative approach to forecasting that requires simply the presence of people with some knowledge of the situation to be predicted to propose ideas without first mentally screening them is called

• A) simulations.
• B) the Delphi technique.
• C) brainstorming.
• D) signal monitoring.
• E) scenarios.

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Definitions:

Segment

A distinct group of consumers within a broader market, identified by shared characteristics or needs, targeted by businesses.

Marketers

Professionals involved in creating and promoting products or services to meet consumer needs and generate profit for companies.

Heavy Users

Consumers who purchase and use products or services far more frequently than the average customer, often contributing disproportionately to sales and profits.

Total Demand

The entire quantity of a product or service that consumers in a market are willing and able to purchase at various prices during a specified period.