Which of the Following Is Not Descriptive of a High

question 50

Multiple Choice

Which of the following is not descriptive of a high level of bargaining powers of buyers?

• A) Changing suppliers costs very little.
• B) Alternative suppliers are plentiful because of standardization of the product.
• C) The purchased product represents a high percentage of buyer's costs.
• D) The buyer buys a large proportion of the seller's product or service.
• E) A buyer earns high profits and is very insensitive to costs and service differences.

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Definitions:

Marketing Manager

A professional responsible for developing strategies to promote a product, service, or brand to increase sales.

Advertising Budget

An estimate of a company's promotional expenditures over a period. It includes costs related to advertising through various media channels.

Net Operating Income

The profit generated from a company's normal business operations, excluding expenses and revenues that are outside its core business activities.

Contribution Format

is a profit reporting format that separates fixed and variable costs, highlighting the contribution margin which helps in decision-making.