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In Christensen's Book,The Innovator's Dilemma,he Explains That Established Market Leaders

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In Christensen's book,The Innovator's Dilemma,he explains that established market leaders are typically reluctant to move in a timely manner to a new technology.This reluctance to switch technologies is because the resource allocation process in most companies gives priority to those projects with the greatest likelihood of generating a


Definitions:

Safety Margin

The amount by which a product's selling price exceeds its production cost, providing a buffer for profitability.

Cost Volume Profit Analysis

Cost Volume Profit Analysis is an accounting technique used to determine the effects of changes in costs and volume on a company's profits.

Customer Level Costs

Expenses directly associated with serving a specific customer, including sales calls, shipping, and customer support.

Market Level Costs

The costs associated with bringing a product or service to market, considering the competitive pricing environment.

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