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What Is a Propitious Niche? Provide an Example of a Firm

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Essay

What is a propitious niche? Provide an example of a firm that has been able to occupy a propitious niche successfully.


Definitions:

Net Profit Margin

A financial ratio that shows the percentage of revenue remaining as profit after all expenses are deducted, serving as an indicator of a company's profitability.

Quality Of Goods

A measure of the perceived value, excellence, or standards of products manufactured or sold.

Outsourcing

The business practice of hiring a party outside a company to perform services or create goods that were traditionally performed in-house by the company's own employees and staff.

Few Suppliers

A sourcing strategy where a company relies on a limited number of suppliers for its materials or components.

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