Which Strategy Did Circuit City Use in 2008 When It

question 54

Multiple Choice

Which strategy did Circuit City use in 2008 when it converted its retail stores to cash?

• A) liquidation
• B) bankruptcy
• C) diversification
• D) divestment
• E) consolidation

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Definitions:

Walmart

An American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.

Public Relations

The professional practice of managing and disseminating information from an individual or an organization to the public to influence their perception.

Publicity

The act of making information about someone or something available to the public, often via the media, to increase visibility or awareness.

IMC Strategy

Integrated Marketing Communications Strategy involves coordinating various promotional tools and channels to deliver a clear, consistent, and compelling message about an organization and its products.