The Type of Marketing Strategy in Which a Company Captures

question 96

Multiple Choice

The type of marketing strategy in which a company captures a larger share of an existing market for current products through market saturation or market penetration or develops new markets for current products is called

• A) market development.
• B) push strategy.
• C) product development.
• D) pull strategy.
• E) skimming the cream.

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Definitions:

Shaping Successive Approximations

A behavior modification technique that reinforces behaviors progressively closer to the desired behavior, used effectively in both humans and animals.

Skinner Box

An experimental apparatus developed by B.F. Skinner for studying behavioral conditioning in animals, particularly with reinforcements.

Shaping

A method of training or teaching by which successive approximations toward a desired behavior are reinforced.

Reinforcer

Any stimulus that increases the likelihood that a preceding behavior will occur again.