When Colgate-Palmolive and Unilever Take a Successful Product That They

question 102

True/False

When Colgate-Palmolive and Unilever take a successful product that they marketed in one part of the world and market it elsewhere,they are following a market development strategy.

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Definitions:

Detectable Difference

The minimum change in a stimulus that can be correctly identified as different from a reference stimulus a certain proportion of the time.

Ernst Weber

A pioneering psychologist best known for his work in the sensory perception field, including Weber's Law regarding the just-noticeable difference in stimuli.

Sensation

The process through which the senses pick up visual, auditory, and other sensory stimuli and transmit them to the brain.

Perception

The method through which people arrange and understand their sensory perceptions to assign significance to the world around them.