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A Company That Has Previously Found Great Success Pioneering an Extremely

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A company that has previously found great success pioneering an extremely successful product that is presently trying to turn another "long-shot" into a success would be an example of which strategy to avoid?


Definitions:

McDonald-Kreitman Test

A method used in molecular evolution to compare the ratio of non-synonymous to synonymous substitutions in a gene between species, assessing natural selection.

Homologous Gene

Genetic sequences that are shared by different species and have been inherited from a common ancestor.

Coalescent Events

Theoretical points in time where genetic lineages are assumed to have converged to a common ancestor in population genetics models.

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