Licensing Is an Especially Useful Strategy If the Brand Name

question 57

True/False

Licensing is an especially useful strategy if the brand name is well known but the firm does not have the funds to finance its entering the country directly.

---

Definitions:

Break-even Point

The break-even point is the level of production or sales at which total revenues equal total expenses, resulting in no net profit or loss.

Margin of Safety

The difference between actual or expected sales and sales at the break-even point.

Sales Revenue

The income received by a company from its sales of goods or services, before any expenses are deducted.

Unit Selling Price

The price levied for an individual unit of a product or service.