Which Defensive Tactic Did P&G Use When They Test Marketed

question 39

Multiple Choice

Which defensive tactic did P&G use when they test marketed their liquid bleach product in an attempt to scare Clorox into retreating from their detergent market?

• A) lower the inducement for attack
• B) bypass attack
• C) increase expected retaliation
• D) flanking maneuver
• E) raise structural barriers

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Definitions:

Special Journal

A ledger used in accounting to record and categorize similar types of transactions for efficiency.

Special Journal

A specialized accounting journal dedicated to recording a specific type of transaction, such as sales or purchases, for efficiency.

Total Individually

Calculating or assessing each item on its own, then summing them up for a total figure, often used in accounting or inventory management.

Sales Journal

A dedicated bookkeeping ledger designed for noting every credit sales transaction a business conducts.