Which Defensive Tactic Did P&G Use When They Test Marketed

question 39

Multiple Choice

Which defensive tactic did P&G use when they test marketed their liquid bleach product in an attempt to scare Clorox into retreating from their detergent market?

• A) lower the inducement for attack
• B) bypass attack
• C) increase expected retaliation
• D) flanking maneuver
• E) raise structural barriers

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