Alfred Chandler,known for His Study of Large American Corporations,concluded That

question 48

Multiple Choice

Alfred Chandler,known for his study of large American corporations,concluded that

• A) organic structure is best for firms in a changing environment.
• B) mechanistic structure is best for firms in a changing environment.
• C) structure follows strategy.
• D) strategy follows structure.
• E) strategic business units are the key to effective decentralization.

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Definitions:

Planning Phase

The initial stage in a project or business strategy where goals are set, necessary resources are identified, and steps to reach the objectives are outlined.

Strategic Marketing Process

A systematic approach to planning and executing marketing strategies that align with a company's overall strategic goals and objectives.

Information Collected

Refers to the data gathered from various sources for the purpose of analysis, decision making, or strategic planning.

Marketing ROI

The return on investment from marketing activities, calculated by dividing the profit generated from marketing by the costs associated.