There Are Three Distinct Phases in the Development of a Matrix

question 59

Multiple Choice

There are three distinct phases in the development of a matrix structure.Which is the first phase to occur usually when a new product line is being introduced?

• A) temporary cross-functional task forces
• B) true dual-authority structure
• C) product/brand management
• D) immature matrix
• E) mature matrix

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Definitions:

Replace Customers

The practice of finding new customers to compensate for those who no longer do business with a company, maintaining or growing the customer base.

Orphaned

In a business context, refers to accounts, clients, or projects that no longer have a specific person or team assigned to manage them.

Sales Representative

A person employed by a company to sell its products or services to customers, often responsible for managing customer relationships and achieving sales targets.

Television Station

A service provider or facility that delivers television programming through over-the-air broadcasts to viewers in a specific geographic area.