The Monitoring,evaluating,and Disseminating of Information from the External and Internal

question 69

Multiple Choice

The monitoring,evaluating,and disseminating of information from the external and internal environments to key people within the corporation is referred to as

• A) environmental scanning.
• B) external scanning.
• C) internal scanning.
• D) strategy formulation.
• E) strategy implementation.

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Definitions:

Four Ps

A marketing model that encompasses Product, Price, Place, and Promotion, which are considered the core drivers of marketing strategies.

Marketing Mix

A blend of marketing variables typically categorized into four Ps: Product, Price, Place, and Promotion, used to achieve business objectives.

Target Markets

Segments of the consumer population that businesses aim to reach and influence through tailored marketing strategies.

Unpredictable

Lacking consistency or being difficult to forecast or anticipate due to changing variables or conditions.