Examlex
A program or tactic is
Persuasive Claim Message
A communication intended to assert a viewpoint in a way that convinces others of its validity or value.
Promised Rebate Package
A commitment to return a portion of the purchase price to the consumer as an incentive or reward after a product is bought.
Influencing
The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
Manipulating
Influencing or controlling someone or something to one's advantage, often in an unfair or dishonest way.
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