An Example of the Promotion Variable of the Marketing Mix

question 11

Multiple Choice

An example of the promotion variable of the marketing mix is

• A) advertising.
• B) discounts.
• C) location.
• D) services.
• E) quality.

---

Definitions:

FTC

The Federal Trade Commission, a U.S. government agency tasked with protecting consumers and promoting competition.

Industry Affecting Commerce

Refers to how the operations, innovations, or issues within a specific industry can impact the broader commerce sector, often influencing economic activity and regulation.

Title VII

A provision of the Civil Rights Act of 1964 that prohibits employers from discriminating against employees on the basis of sex, race, color, national origin, and religion.

Civil Rights Act

A significant United States law that prohibits discrimination on the basis of race, color, religion, gender, or nationality.