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What Is Corporate Culture and What Are the Two Distinct

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What is corporate culture and what are the two distinct attributes of culture?


Definitions:

Personality

The characteristic set of behaviors, cognitions, and emotional patterns that evolve from biological and environmental factors, distinguishing one person from another.

Motives

The underlying reasons or driving forces behind individuals' actions or behaviors, which can be conscious or subconscious and vary in strength and direction.

Social Technographics Model

A framework categorizing the way people engage with technology and social media, ranging from content creators to spectators.

Conversion

Conversion is the process by which an interested party or lead takes a desired action, such as making a purchase or signing up for a service, often considered a key metric in marketing effectiveness.

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