Examlex
The only way to gain competitive advantage within an industry is to use a competitive strategy.
Ideal Self
An individual's conception of themselves in terms of their aspirations, goals, and standards of perfection, often serving as a motivational guide.
Downward Social Comparisons
This occurs when individuals compare themselves to others who are worse off in order to feel better about their own situation or abilities.
Self-Image
The personal viewpoint of an individual about themselves, including beliefs about appearance, personality, and capabilities.
Reference Group
A group that individuals use as a standard for evaluating themselves and their own behaviors, influencing their attitudes and behaviors.
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