The Type of Marketing Strategy in Which a Company Captures

question 96

Multiple Choice

The type of marketing strategy in which a company captures a larger share of an existing market for current products through market saturation or market penetration or develops new markets for current products is called

• A) market development.
• B) push strategy.
• C) product development.
• D) pull strategy.
• E) skimming the cream.

---

Definitions:

Machine-Hours

A measure of the amount of time machines are used in the production process, often related to the allocation of manufacturing overhead.

Direct Labor-Hours

The total hours of labor directly involved in the production of goods or services, used as a basis for assigning labor costs to products.

Forming

A manufacturing process that involves shaping and combining materials to create a product.

Customizing

The process of modifying products or services to meet specific customer needs or preferences.