Which Form of Synergy Was Demonstrated When P&G Purchased Gillette

question 4

Multiple Choice

Which form of synergy was demonstrated when P&G purchased Gillette to combine P&G's knowledge of the female consumer with Gillette's knowledge of the male consumer?

• A) shared tangible resources
• B) shared know-how
• C) coordinated strategies
• D) economies of scale
• E) new business creation

---

Definitions:

Epigenetic Influences

Refer to external modifications to DNA that turn genes on or off without changing the DNA sequence itself, affecting how cells read genes.

Gene Expression

Gene Expression is the process by which information from a gene is used to synthesize a functional gene product, such as proteins, influencing the traits and behavior of an organism.

Concordance Rates

A measure in genetics that indicates the likelihood of two related individuals (usually twins) both showing a particular trait or disorder.

Identical Twins

Twins that result from the splitting of a single fertilized egg, sharing the same genetics.