Which Market Location Tactic Is Being Used When a Company

question 91

Multiple Choice

Which market location tactic is being used when a company goes head to head with its competitor matching in every category from price to promotion to distribution channel?

• A) flanking maneuver
• B) bypass attack
• C) encirclement
• D) guerrilla warfare
• E) frontal assault

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Definitions:

Usage Barrier

Obstacles that prevent or discourage customers from using a product or service, which can include lack of awareness, accessibility issues, or complexity.

Product Trial

An opportunity for customers to try a product before making a purchase decision, often used as a marketing strategy.

Free Samples

Small portions or trial versions of a product given away free of charge to promote and encourage the trial or purchase of the product.

Sexual Rejection

The act of refusing or denying a sexual advance or proposal, which can have various emotional impacts on the individuals involved.