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An advantage of ROI as a measure of performance is that
Competitive People
Individuals who have a strong desire to win or be the best in their field, often driving them to put in significant effort and perseverance.
Personal Gains
Benefits or advantages gained by an individual, often from a situation or through their actions, which can be material or immaterial.
Encouraging Behavior
Actions intended to support, motivate, or promote confidence in individuals or groups.
Challenger
An entity or individual that questions, competes against, or provides alternatives to the current status quo or dominant players.
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