Benchmarking Involves (1) Identifying Best Practice, (2) Studying It in Detail

question 72

Multiple Choice

Benchmarking involves (1) identifying best practice, (2) studying it in detail and then (3) planning to copy the best practice. Which statements are correct?

• A) Statements 1 and 3
• B) Statements 2 and 3
• C) Only statement 1
• D) Statements 1 and 2

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Definitions:

Cross-Media Integration

A strategy that involves coordinating promotional efforts across multiple media platforms to maximize the reach and impact of marketing messages.

Disney

An American multinational entertainment and media conglomerate known for its film studio, theme parks, and various media networks.

IHeartMedia

A mass media company in the United States, primarily known for its far-reaching radio broadcasting network.

Clear Channel Communications

A former American mass media company that specialized in radio broadcasting, live event promotion, and music entertainment, now known as iHeartMedia, Inc.