Examlex
How many ounces of sugar-sweetened soft drinks do adolescent boys consume each day at school?
Peripheral Route
A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.
Persuasion
The act of convincing someone to do or believe something through reasoning or argument.
Central Route
A pathway of persuasion that involves careful and thoughtful consideration of the messages' content.
Persuasion
The process of changing another person's attitudes, beliefs, or behaviors through argumentation, appeal, or explanation.
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