Largely Because of Advances in ________, Small and Medium-Sized Companies

question 189

Short Answer

Largely because of advances in ________, small and medium-sized companies are accounting for a greater portion of international business.

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Definitions:

Lifestyle

The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, education, and family size to better target marketing efforts.

Age

A measure of the length of time that an individual or entity has been alive or in existence.

Consumer Market

The marketplace where individuals or households purchase goods and services for personal use.