Scenario: Donna Bader, Global Executive

question 125

Multiple Choice

Scenario: Donna Bader, Global Executive
Donna Bader is a successful global business executive with 15 years marketing experience throughout Europe. Donna is participating in a forum designed to prepare young executives for their initial forays into international business.
-According to Donna, a key to success in global markets is having detailed knowledge of what international customers want, and ensuring that the company is flexible enough to customize products to meet those needs. Donna is referring to the notion of ________.

• A) improving logistics
• B) knowing how to analyze a problem
• C) marketing effectively
• D) knowing the customer

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Definitions:

National Policy

A course of action adopted and pursued by a government or political party on national issues.

States' Powers

The rights and responsibilities allocated to state governments, as distinguished from those vested in the federal government, under a federal system of governance.

Elastic Clause

A provision in the U.S. Constitution (Article I, Section 8, Clause 18) granting Congress the power to pass all laws necessary and proper for carrying out the enumerated list of powers.

Necessary

Essential or needed for a particular purpose or to achieve a specific outcome.