Scenario: Donna Bader, Global Executive

question 69

Multiple Choice

Scenario: Donna Bader, Global Executive
Donna Bader is a successful global business executive with 15 years marketing experience throughout Europe. Donna is participating in a forum designed to prepare young executives for their initial forays into international business.
-Donna believes that to be successful globally a company must design and build products and services for export from the beginning, not as an afterthought following the conquest of domestic markets. We can say that Donna believes companies should ________.

• A) know their customers
• B) emphasize global awareness
• C) develop world-class products
• D) market effectively

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Definitions:

Collaboratively

Working together with one or more people to achieve a common goal or complete a task.

Technology Grant

Financial support provided by a government entity, foundation, or corporation to individuals, educational institutions, or nonprofits to fund technological advancements or projects.

Microprocessor

A compact integrated circuit designed to perform the operations and functions of a computer's central processing unit (CPU).

Integrated Circuits

A set of electronic circuits on one small flat piece (or "chip") of semiconductor material, usually silicon.