The Main Benefit of a Global Strategy Is That It

question 160

Multiple Choice

The main benefit of a global strategy is that it allows a company to ________.

• A) closely monitor buyer preferences in each local market
• B) save costs due to product and marketing standardization
• C) avoid either growth or retrenchment
• D) all of the above

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Definitions:

Olfactory Epithelium

A specialized epithelial tissue inside the nasal cavity involved in the sense of smell, containing olfactory receptor cells.

Taste Buds

Sensory organs found on the tongue that are primarily involved in detecting tastes.

Filiform Papillae

Thin, thread-like projections on the tongue's surface involved in the sensation of touch but not in taste.

Taste Buds

Small sensory organs located on the tongue, which are capable of detecting the five basic tastes.