Which of the Following Is NOT True of a Low-Cost

question 48

Multiple Choice

Which of the following is NOT true of a low-cost leadership strategy?

• A) It typically requires the firm to have a large market share.
• B) It is usually associated with low customer loyalty.
• C) It works best with mass-marketed products aimed at price-sensitive buyers.
• D) Other factors such as product quality and customer service can be ignored.

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Definitions:

New Products

Items that have been recently introduced to the market, offering novel features or benefits to consumers.

Offensive Strategy

A proactive approach in business or sports aiming to attack or target opportunities aggressively in order to gain a competitive edge.

Market Segments

Subgroups within a larger market defined by their unique characteristics, needs, or behaviors, targeted with specific marketing strategies.

Neglected

Overlooked or given insufficient attention, often leading to a lack of care or maintenance.