The Main Benefit of a Global Strategy Is That It

question 160

Multiple Choice

The main benefit of a global strategy is that it allows a company to ________.

• A) closely monitor buyer preferences in each local market
• B) save costs due to product and marketing standardization
• C) avoid either growth or retrenchment
• D) all of the above

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Definitions:

Tactile Communication

A form of nonverbal communication involving touch to convey messages or feelings between individuals.

Auditory Communication

The transmission of information or messages through sound waves, which can be received and interpreted by hearing.

Physical Communication

The use of body language, facial expressions, and other non-verbal cues to convey information or express emotions.

Associative Learning

The process by which an individual learns the connection between two stimuli or between a behavior and a consequence.