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An Organizational Structure That Organizes a Company's Entire Global Operations

question 84

Multiple Choice

An organizational structure that organizes a company's entire global operations into countries or geographic regions is referred to as a(n) ________ structure.


Definitions:

Administered Vertical Marketing System

A coordinated marketing system among participants at different levels of the supply chain, managed by one dominant member without formal ownership.

Corporate Vertical Marketing System

A coordinated marketing strategy where a single company controls multiple levels of production, distribution, and sales within its supply chain.

Contractual Vertical System

A formal arrangement between firms at different levels of the supply chain, governed by a contract, to coordinate their activities.

Marketing Channel

A series of steps or operations needed to change the ownership of items from the location of creation to the location of use.

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