When Creating a Market-Potential Indicator for an Emerging Market, Market

question 21

Multiple Choice

When creating a market-potential indicator for an emerging market, market consumption capacity is often estimated from the percentage of a market's population in the ________.

• A) upper class
• B) middle class
• C) lower class
• D) all of the above

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Definitions:

Sales Revenues

The total amount of money generated from the sale of goods or services before any expenses are subtracted.

Market Segmentation

The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.

Sales Organization Structure

The way a business organizes its sales team, which can vary based on territories, products, markets, or a combination of these elements.

Different Needs

The varied requirements or desires of customers or markets, acknowledging that not all consumers seek the same features or benefits from products.