The Process of Collecting and Analyzing Original Data and Applying

question 33

Multiple Choice

The process of collecting and analyzing original data and applying the results to current research needs is called ________.

• A) primary market research
• B) secondary survey research
• C) secondary market research
• D) original focus study

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Definitions:

National LGBTQ Task Force

An advocacy group working towards equality and freedom for LGBTQ individuals through policy change, promoting civil rights and social justice.

Alienation

The feeling of powerlessness and separation from one’s group or society.

Turnover

The rate at which employees leave a workforce and are replaced by new ones.

Multilevel Marketing

A marketing strategy where the sales force is compensated not only for sales they generate but also for the sales of the people they recruit, creating a downline of distributors and multiple levels of compensation.