The Three Main Difficulties Associated with Conducting International Market Research

question 82

Short Answer

The three main difficulties associated with conducting international market research are: availability of data, comparability of data, and ________.

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Definitions:

Diminishing Marginal Utility

A principle stating that as a person increases consumption of a product, there is a decline in the satisfaction or utility they derive from each additional unit.

Utility Maximization

The economic principle that individuals seek to obtain the greatest possible satisfaction from their consumption choices, given their income and prices.

Marginal Utility Per Dollar

A measure of the additional satisfaction gained from spending one more dollar on a good or service.

Consumer Equilibrium

The state where the allocation of goods and services aligns with consumer preferences, and the marginal utility per dollar spent is equalized across all goods.