An Ongoing Process of Gathering, Analyzing, and Dispensing Information for Tactical

question 114

Multiple Choice

An ongoing process of gathering, analyzing, and dispensing information for tactical or strategic purposes is called ________.

• A) secondary research
• B) consumer paneling
• C) survey research
• D) environmental scanning

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Definitions:

Regression Analysis

A statistical method used to model the relationship between a dependent variable and one or more independent variables.

Adjustment Technique

Methods or procedures used to modify data or values, bringing them in line with a specific standard or making them more comparable.

Mean-Variance Efficient Portfolio

An investment portfolio that aims for the highest expected return for a given level of risk or the lowest level of risk for a given expected return.

Single-Index Structure

A model used in finance that relates the returns of a stock to the returns of a market index through a single beta factor.