A Contractual Entry Mode in Which a Company Owning Intangible

question 43

Multiple Choice

A contractual entry mode in which a company owning intangible property grants another firm the right to use that property for a specified period of time is called ________.

• A) franchising
• B) management contracts
• C) licensing
• D) strategic alliances

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Definitions:

Incentive

A factor that inspires or prompts a person to act or behave in a specified manner.

Physiological Needs

Fundamental human necessities, such as food, water, shelter, and warmth, that must be satisfied for survival.

Safety

The condition of being protected from or unlikely to cause danger, risk, or injury.

Esteem

The respect, admiration, or high regard that an individual is held in by others or themselves; often relates to one's reputation or standing within a community.